How we handle your info.
Short version: we collect what you type into a form here to get back to you, plus basic, anonymous site-usage data to see how the site's doing. Never sold, never used to track you elsewhere.
What we collect
Just what you put in our contact and demo-booking forms — your name, and whichever of email or phone you give us, plus your message or the details of your demo request (like who's riding and what you're interested in). We don't use tracking cookies or third-party ad scripts on this site — see Site analytics below for the one other thing we collect.
Site analytics
We use Vercel Analytics and Speed Insights to see how the site is doing — which pages get used, how fast they load, and things like whether a phone number or "Get Directions" link got tapped. Both are cookieless: no tracking cookies, no cross-site tracking, and nothing here identifies you personally. None of it is sold or shared beyond what it takes to run the analytics service itself.
Trade-in estimator
Our used-bikes page includes a trade-in estimator run by Upway, our trade-in partner. When you scroll to it, your browser loads it from Upway's servers, which means Upway receives the technical details that come with any web request (such as your IP address and browser type). The brand you enter is sent to Upway as you type it, to check that Upway can price it. The rest is sent when you submit each step of the estimator: the bike's details (brand, category, engine brand, model year, mileage, and list price when new) to get an estimate; your email, zip code, and, if you add them, phone and name to have the estimate sent to you. Upway handles that information under its own privacy policy. When we checked on September 25, 2026, loading the estimator set no cookies readable by this site and put nothing in your browser's local storage. Questions about an estimate go to Upway; questions about this site come to us.
Why we collect it
To respond to your question or get in touch about scheduling a demo or a visit. That's it — nothing you submit is used for marketing or sold to anyone.
Who sees it
Your submission comes to us by email through Resend, the service we use to deliver form emails, and the site itself runs on Vercel. Neither one uses your information for anything beyond delivering that message to us.
Removing your info
Want us to delete a message you sent us? Just call or email and ask — we're a small shop, so this is a quick, direct conversation, not a form.
(720) 255-1603info@hardtfamilycyclery.com